Watches of Switzerland

Rectenwald Brothers completed a 5,278-square-foot Watches of Switzerland showroom at Southdale Center in Edina, Minnesota. The project transformed a vanilla box space into a luxury retail destination showcasing more than seven world-renowned timepiece brands.

The project involved a complete interior fit-out, including new mechanical, electrical, and plumbing systems, millwork, architectural partitions, and high-end finishes throughout the showroom. The space features a prominent Watches of Switzerland storefront as well as a dedicated Rolex entrance, creating distinct brand experiences within a single retail environment.

Working closely with brand partners including Rolex, Cartier, Tudor, and Zenith, our team carefully coordinated every aspect of construction to ensure precise installations and adherence to each brand’s design standards. The result is a sophisticated retail environment that delivers a premium customer experience while reflecting the craftsmanship and prestige of the luxury watch brands it represents.